News & Articles March 2006 Archives

New Client and Project: Apogee Enterprises’ MedPal Card

Posted by jgro in News, Projects

We’re pleased to announce a new client, Phoenix, Arizona-based Apogee Enterprises LLC, who are the brains behind the MedPal Card. MedPal is a smartcard-based platform for linking patients, healthcare facilities, insurance providers, pharmacies and businesses for the secure sharing of patient information. Any organization can provide MedPal cards to its customers, employees, or affiliates that […]

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New User Experience Research Project for Schawk

Posted by jgro in News, Projects

Next month Pivotal Click will be undertaking a research study in partnership with brand imaging solutions (graphics and pre-press) giant Schawk, Inc. We will be working on an internal Web application for a Schawk client that’s used by a wide range of audiences as a collaborative tool for sharing files, routing approval and maintaining brand […]

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Recap on SXSWi

Posted by jgro in Events, Friends

Thanks to Rob Goodlatte for this photo of Kelly Goto and I during the Dogma Free Design panel at SXSWi 2006. We had a great time, and provoked some very open discussion about the challenges of infusing design thinking into today’s business process. Comments on the panel, from around the Web, courtesy of LukeW: From […]

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Dogma Free Design at South by Southwest

Posted by jgro in Events

Today I’ll be appearing with Kelly Goto, Dirk Knemeyer and Luke Wroblewski and South by Southwest in Austin. Our panel, Dogma Free Design is about new ways of conceptualizing the design process, in the aftermath of ‘deliverables culture,’ design by checklists, and the need for more sophisitcated models of user motivation and intent. If you’re […]

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Bruce Mau’s Incomplete Manifesto

Posted by jgro in Quick Thoughts

One of the most resonant pieces of Bruce Mau’s Incomplete Manifesto is this gem:

40. Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.

After fifteen years of work experience, across a wide range of industries, I have seen no stronger correlation for the success of an individual or a team—all else bein equal—than the degree to which this polite suggestion is followed.

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