News & Articles July 2006 Archives
July 7, 2006
Bridge Experiences Article Published at UXmatters
Posted by jgro in Articles, News, Bridge Experiences
Joel Grossman’s article on Bridge Experiences is now available at UXmatters.com for your reading pleasure.
BridgEx: Cross-Platform TV Tracking
Posted by jgro in Quick Thoughts, Bridge Experiences
MediaPost blogger Cory Treffiletti posted effusively on a new service offering from media analytics giant Nielsen that enables tracking of viewership across different distribution platforms:
Surprise–Nielsen to Track Cross-Platform TV Programming!
Essentially, broadcasters can now measure viewing patterns and relationships between watching programs on television, the Web, iPods, and mobile platforms.
What will follow quickly from this […]
