ABOUT YOU
You’re smart, earnest, and in a competitive market. You need to hit your numbers. You need to give your customers remarkable experiences that build confidence, loyalty, and a fierce need to tell everyone about how wonderful your products are.
Things We Can Do For You
Increase retention, conversion rates, and sales volume by enabling more effective marketing communications.
Clutter is making it difficult to reach your customers on a regular basis. You need to surprise and delight them with content and tools that make their lives easier, while not being intrusive.
- We specialize in designing ‘bridge experiences‘ that integrate multiple online and offline touch points, for creating cohesive customer experiences that migrate across channels.
- Based on your business goals, we use a variety of tools for consumer marketing. We’ve put together bridge experiences that include e-mail campaigns, weblogs, search engine marketing, instant messaging, screencasting, podcasting, kiosks, and point-of-sale displays—all complementary to and integrated with more traditional marketing campaigns.
- We develop Web-based sales tools for business-to-business marketing, bringing persuasive information to bear on prospects in an interactive package that stands out.
Improve customer loyalty and employee effectiveness by making it easier for them to find what they need.
People have more information available than ever before, but can they find you? More importantly, can they find the right information? Findability is the difference between being ignored and being successful in establishing trust in consumer e-commerce, B2B services, or leveraging the knowledge resources inside your organization.
- We build Web sites, intranets and customer portals that make finding critical information simple, fast and direct—not just from the home page, but from search results and landing pages, where more people start.
- We improve internal findability by optimizing your navigation, labeling, query interface and search results, so that customers and employees can find what they need.
- We improve external findabilityby working with your team on long-term strategies for consistently high search engine rankings, making it easier for visitors to find your site in the first place.
Reduce costs and increase efficiency by transforming your organization’s collaborative capabilities.
Your team needs to share information, resources and experience with co-workers, partners and customers to be successful. E-mail and a shared folder on the network drive aren’t enough any more.
- We develop end-to-end user experiences for teams of all sizes inside and outside your organization, including portals, intranets, extranets, and collaborative software for automating business processes.
- Our solutions focus on your people, teams and the things they need to succeed. We use tools like weblogs, Wikis, RSS data feeds and enclosures, instant messaging, and e-mail to deploy collaborative capabilities in-house and across all your sales channels.
Generate revenue by developing new products and services using internet technology, digital media, and Web ‘thinking.’
Your customers demand remarkable products and services. You need to create innovative offerings that reinvigorate existing markets and develop new ones, without major investments in time or money.
- We use a structured, multi-disciplinary ideation method to design and develop digital products and services, including rich internet applications, mobile interactive devices, online extensions to offline products (and vice versa), and business-to-business service platforms.
- We keep costs low by building upon your organization’s existing strengths, leveraging the collective wisdom in online communities of early adopters, and using open source software wherever appropriate.
We partner successfully with our clients by moving beyond simply creating deliverables. Whether you need to redesign a Web site, improve an intranet, deliver a mobile marketing campaign, or build an entirely new digital service offering, our mutual success is driven by starting with the end result in mind from the beginning, and maintaining that focus throughout the project.