News & Articles July 2006 Archives

Bridge Experiences Article Published at UXmatters

Posted by jgro in Articles, Bridge Experiences, News

Joel Grossman’s article on Bridge Experiences is now available at for your reading pleasure.

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BridgEx: Cross-Platform TV Tracking

Posted by jgro in Bridge Experiences, Quick Thoughts

MediaPost blogger Cory Treffiletti posted effusively on a new service offering from media analytics giant Nielsen that enables tracking of viewership across different distribution platforms: Surprise–Nielsen to Track Cross-Platform TV Programming! Essentially, broadcasters can now measure viewing patterns and relationships between watching programs on television, the Web, iPods, and mobile platforms. What will follow quickly […]

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