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BridgEx: Cross-Platform TV Tracking

Posted by jgro in Bridge Experiences, Quick Thoughts

MediaPost blogger Cory Treffiletti posted effusively on a new service offering from media analytics giant Nielsen that enables tracking of viewership across different distribution platforms:

Surprise–Nielsen to Track Cross-Platform TV Programming!

Essentially, broadcasters can now measure viewing patterns and relationships between watching programs on television, the Web, iPods, and mobile platforms.

What will follow quickly from this are some exploratory advertising campaigns that span multiple platforms. Eventually, we’ll see advertisers purposefully driving people back and forth, in order to perform informational or commercial transactions.