Site Launch: Fund Evaluation Group

Posted by jgro in News, Projects, Solutions In Action

We are proud to announce the launch of a new Web site for Fund Evaluation Group, a Cincinnati-based investment consulting firm managing nearly $30 billion for not-for-profit, retirement fund, and financial intermediary clients.

Pivotal Click partnered with brand consulting firm laga, who created the new FEG identity.

FEG made a significant investment in understanding their customers and prospects, undertaking three separate rounds of formal usability testing, as well as a great deal of informal outreach, interviews and conversations. The organization was also extremely diligent in the content development process, during which time Pivotal Click ran an intensive content development workshop that was very successful in incorporating the needs of each of FEG’s individual departments and stakeholders.

We’re very excited by FEG’s efforts, and we’ve already heard that the feedback has been tremendously positive.