New User Experience Research Project for Schawk

Posted by jgro in News, Projects

Next month Pivotal Click will be undertaking a research study in partnership with brand imaging solutions (graphics and pre-press) giant Schawk, Inc. We will be working on an internal Web application for a Schawk client that’s used by a wide range of audiences as a collaborative tool for sharing files, routing approval and maintaining brand standards. Schawk is a major player in the integrated branding space, particularly for major consumer-packaged goods companies, and we’re proud to partner with them. We’ll be communicating an optimized interaction design recommendation once the research sessions have been completed.

We’re taking this as a further example of the increasing demand for ‘usability testing’ by major corporations. The fact that is is for an extranet Web application is even more exciting–it’s not just about public Web sites anymore.